12345678

MARKETING PLAN – PORTER AIRLINES & MULTIDESTINO TRAVEL

Proposal

Multidestino Travel proposes a strategic alliance with Porter Airlines to design and market comprehensive travel packages (hotel + transfers + tours) in Puerto Vallarta and Cancun, key destinations in Porter’s expansion into Mexico. This plan aims to leverage the launch of new routes, generating a steady flow of Canadian passengers through premium, sustainable, and tailored travel experiences. The 3-year projection estimates 15% annual growth in sales, reaching an estimated USD $8M in revenue by year three.

“Porter’s expansion to Mexico isn’t just about flights—it’s about delivering unforgettable experiences. These visuals show how we’ll turn your seats into dream vacations, with zero hassle for your team and 100% satisfaction for your customers.”

1. Objectives

  • Capture 5% of the Canadian travel market to Mexico in year one.
  • Design differentiated packages (luxury, family, adventure, eco-tourism).
  • Build brand loyalty among Porter travelers through exclusive experiences.
  • Drive joint revenue and position Porter as “Mexico’s Airline in Canada.”

2. Market Analysis

Key Trends:

  • Growth in Canadian tourism to Mexico (+22% annually post-pandemic).
  • Preference for all-inclusive packages and authentic experiences.
  • Increased interest in sustainable travel and ecotourism.
  • Increased interest in sustainable travel and ecotourism.

Customer Profile (Canada):

  • Age: 30-65 years.
  • Segments: Families, couples, luxury travelers, adventurers.
  • Average expected ticket: USD $1,800 – $2,500 per person.

Competition:

  • Sunwing, WestJet Vacations, Air Canada Vacations.
  • Differentiator: Customized packages

3. Product Strategy

“Signature” Packages:

  • Luxury: 5-star resorts + private tours + concierge.
  • Family: Family-friendly hotels + waterparks + excursions.
  • Adventure: ATV trails, ziplining, snorkeling, cenotes, whale watching.
  • Eco-Tourism: Sustainable lodging + cultural tours.

4. Marketing Strategy

Sales Channels:

  • Direct: Multidestino website + Porter Airlines.
  • Indirect: OTAs (Expedia, Booking) with shared branding.
  • B2B agencies in Canada.

Promotion:

  • Joint digital campaigns (Facebook, Instagram, TikTok).
  • Advertising in key Canadian airports (Toronto, Ottawa, Montreal).
  • Canadian influencers traveling with Porter to Mexico.
  • Porter loyalty programs + points redeemable on multi-destination packages.

Partnerships:

  • Local resorts and tour operators for preferential rates.
  • Tourism authorities in Mexico for co-marketing.

5. Financial Projection

Year     Expected Sales (USD) Estimated Passengers
Year 1           $2,500,000                           1,200 pax
Year 2          $5,000,000                           2,400 pax
Year 3          $8,000,000                           4,000 pax

6. Key KPIs

  • Package occupancy rate: 70% first year.
  • Monthly increase in bookings: 10%.
  • NPS (Net Promoter Score): >75.
  • Repeat customer rate: 20% year 2.

7. 12-Month Action Plan

Month                                  Activity
Months 1-3         Package design + hotel agreements
Months 4-6        Launch of digital campaigns
Months 7-9        Activation of web and OTA sales
Months 10-12    Strategic adjustments + expansion to other Mexican destinations

1234
12

Multidestino Travel is a leading tourism company founded in 1992, specializing in creating and marketing affordable vacation packages for domestic and international markets. By forming strategic alliances with airlines, hotels, and travel agencies, the company delivers competitive, tailored travel solutions.

A key differentiator is its ability to design customized packages, combining flights, accommodations, transfers, and activities based on local market expertise. Multidestino also leverages technology through user-friendly booking platforms and mobile apps, supported by a dedicated team offering personalized service.

With a strong focus on innovation and accessibility, Multidestino has established itself as a major player in Mexico’s tourism industry.

Executive Summary 

Multidestino Travel – Marketing Plan for Porter Airlines’ Mexican Beach Destinations

Objective
To position Multidestino Travel as the preferred partner for Porter Airlines in promoting all-inclusive travel packages (flights + hotels + transfers + tours) to Cancún, and Puerto Vallarta, driving bookings through tailored strategies that highlight luxury, convenience, and unique experiences.

Key Strategies

1. Premium Bundled Packages
– Curate **3-tier packages** (Economy, Premium, Luxury) with Porter’s flight routes.
– Include:
– 4–5-star hotels (e.g., Secrets, RIU, boutique options in Tulum).
– Private transfers.
– Exclusive tours (e.g., Chichén Itzá, snorkeling in Cozumel, Acapulco cliff diving).

2. Target Audience
– Primary: Affluent millennials & Gen-X travelers (Toronto, Montreal, Ottawa) seeking hassle-free, Instagram-worthy vacations.
– Secondary: Honeymooners and luxury-seekers (focus on Cancún/Tulum).

3. Promotion & Partnerships 
– Co-Branded Campaigns: “Fly Porter, Unpack Paradise” (social media, email, inflight magazines).
– Early-Bird Discounts: 10% off for bookings 90+ days in advance.
– Travel Agent Incentives: Commission bonuses for Porter’s sales team.

4. Digital Marketing
– SEO & Content: Blog posts like “Why Cancunl Is the New Maldives.”
– Meta & Google Ads: Retargeting flight searchers with package deals.
– Influencers**: Collaborate with Canadian travel influencers (e.g., @TravelWithTina).

5. Metrics & Goals
– Increase Porter’s ancillary revenue from packages by 25% YoY.
– Achieve 70% hotel occupancy in partner properties.

Why Partner with Multidestino?
– One-Stop Shop: We handle logistics, customer service, and 24/7 support.
– Local Expertise: Partnerships with top-rated Mexican vendors.
– Data-Driven: Real-time analytics to optimize offers.

—

Next Steps
1. Approve co-marketing budget ($150K CAD for Q1 2025).
2. Launch pilot in **Toronto–Cancún/Vallarta routes (November 2025).

Let’s turn Porter’s routes into Mexico’s most profitable escapes!

—
Prepared for Porter Airlines CEO
Multidestino Travel
Contact: lgortiz@multidestinotravel.com | WA 322 596 1595